The Sales Directory

We help small to medium-sized businesses improve their sales processes and increase their sales revenue.

Previously, our Founder & CEO, Roderick Jefferson consulted large and mid sized tech companies such as American Express, Uber, Integrate, Showpad, and Olympus, as well as 25 years of leading successful enterprise-level Sales Enablement programs. Based upon years of deep industry knowledge, practical application and proven best practices, our programs are designed to deliver qualitative and quantitative results.

If your organization is going through “growing pains” such as:
* Extended Sales Cycles
* Decreased Sales Productivity
* Stagnated Revenue Attainment
* Poor Communication & Collaboration
* Low Renewal Rates

Our methodology includes five foundational components:
* Assessment
* Design
* Implementation
* Enablement
* Coaching

We take a comprehensive look at the entire customer journey, including hiring practices, tools, methodologies, coaching, metrics, and other processes, to create customized solutions leading to accelerated speed-to-revenue.

Results:
* Consistent onboarding process
* Accelerated Speed-to-Revenue
* Increased ACV
* Accelerated deal velocity
* Selling value vs. products
* Lower sales leadership attrition
* Role-specific messaging tied to your Ideal Customer Profile
* Creating scalable and repeatable selling motions, tools, & processes
* Increased communication, collaboration, & orchestration
* Focus on executive leadership & management engagement strategic process implementation (vs. tactical)
* Higher rate of upsell / cross sell opportunities at renewal

Fractional Enablement Leaders partner with CEOs, CROs, and CMOs to create the frameworks, programs, and processes to increase sales efficiency.

The system is scalable, focusing on seller readiness, leadership coaching, metrics and measurement, for all sizes of companies.