The Sales Directory

LEARN TOP LINKEDIN & SOCIAL SELLING STRATEGIES

The buyer's journey has changed. Buyers are now researchers, explorers, self-educators and collaborative decision makers - and it's significantly impacting the traditional sales process. The Know, Like and Trust mantra is now Attract, Teach and Engage. If you are not breaking through the noise, gaining access to stakeholders and positioning yourself as the thought leader and subject matter expert, your competition will.

Here are Core LinkedIn Strategies That You Can Use Now:

Convert your LinkedIn profile from a resume to a resource. Provide significant value. Attract, teach and engage in a way that has an immediate impact on the way they think about their business.

Receive targeted introductions from your clients and centers of influence. Before a meeting bring a list of who they are connected to that you want to meet, and invite them do the same.

Be seen as a thought leader and subject matter expert. Write and share content that gets your buyers thinking differently about their current situation, company or industry in a way that gets them begging to talk with you.

Being well trained is important, but only if it's driving revenue. It is vital that you have a complete playbook and message templates to leverage LinkedIn productively throughout the entire sales process including research, lead generation, appointment setting, nurturing, creating a consensus, closing, and referrals. We then reinforce the right activities at the right time to maximize adoption and get measurable results.

If you are in need of leveraging LinkedIn for sales we invite you to have a conversation. Whether or not we decide to do business together, we are confident that our call will be full of insights and actionable steps that can help you grow your business.