The Sales Directory

Why do we exist? To create highly tuned sales engines for different customer types and fine tune the support chassis required to drive productivity growth.

How do we do it? By simplifying the end to end process of how you exchange information with your customers to create value for them and helping your sales people become more effective. We find tune this method following an outside in approach we call Model, Map, Match that has been designed based on over 1500 different inputs from buyers.

1) We model your customer (frame their desired possible outcome, the agreement network, the funding strategy, and their oath to short and long term success)

2) We map your various messages, products, and propositions into an integrated value communication strategies (so all of the messages are coordinated for sales)

3) Then match the messaging strategies with the right sales teams to better service you customers.

What do we do? We offer a variety of different service to meet you where you want to be.

Assessments
- Examples: Sales support spending analysis, sales outliners analysis, sales time and results study, customer sales experience study, supply chain behind sales study, Hire to Retire sales talent study, Concept to Contact - Go to Market study, etc

Services
- Examples: experience room creation, customer workshop development, live coverage desk creation for your conferences, sales presentations, sales training, outcome messaging creation, team alignment

Consulting
- Examples: Go to Customer strategy, segmentation by buyer types, developing cross functional enabling programs, business with in a business operating model, modern change management, sales dashboard development, sales technology architecture and selection