The Sales Directory

I'm an original thinker, inventor, coach, NYTImes Bestselling author, trainer, and consultant. I've spent my life unpacking where behaviors, choice, and decisions originate in the brain, and developing change, decision making, and questioning models used by healthcare professionals, sellers, leaders, coaches, and therapists to enable unbiased, permanent change in others.

My work goes far, far beyond Behavior Mod, directly into the specific neural circuitry that triggers choice, to enable real, congruent, permanent habit and behavior change. Servant Leader based, revolutionary, outside-the-box, and effective.

I invented Buying Facilitation(r), Facilitative Questions, the 13 Steps of Change, the How of Change(tm), and the author of 10 books including "HOW? Generating new neural pathways for learning, behavior change, and decision making" as well as the NYTimes Business bestseller "Selling with Integrity". I've also unpacked how brains 'listen' (Not well!) in 'WHAT? Did you really say what I think I heard?'

My newest book 'HOW? Generating new neural circuits for learning, behavior change and decision making' teaches readers how to actually change their neural circuitry to trigger wholly new behaviors and change habits.

Facilitative Questions go beyond conventional questions (biased by the needs of Askers) which enable Responders to discover where their values-based answers are stored in their brains - great for scientific research, marketing, sales, coaching, leadership, and prompt engineering.

Buying Facilitation(r) is a generic Change Facilitation model that leads folks down their 13 stages of decision making and congruent change. It works with sales, coaching, and personal change. I've trained 100,000 sales folks globally: IBM, KPMG, Kaiser, P&G, Wachovia, DuPont, Morgan Stanley, etc.

The How of Change (TM) model enables anyone to change habits permanently.

The 13 Steps of Change lead people/groups/brains down the specific route all change/decisions take.